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The Making of our New Product Ad Campaign – IsABelt Ltd

making ofi sabelt

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So, we have a great, effective product.

First, we designed our ORIGINAL No-Bulk “invisible belt” in 2007 and we loved it! Now, we have a NEW amazingly strong, sleek and classy “no bulk”isABeltWIDE with magnetic belt buckle. PLUS we also have an awesome new stretchy navy fabric belt that will quickly become your favorite. You just can’t go wrong with “classic navy”, right?[/vc_column_text][vc_separator][vc_single_image image=”5486″ img_size=”full” alignment=”center”][vc_column_text]

What do we do now?

Promote it!

Photoshoot time!

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Preparation

The Making of our New Product Ad Campaign – IsABelt Ltd:

 

We prepared the shoot, first of all, by thinking about all the people we wanted to show through the pictures. We wanted to show WHO wears isABelt. It’s for everyone! We can all wear isABelt and we can all look awesome in isABelt!

Every shape, size, age and ethnicity!  So the search began for a few ladies that would be our everywomen. Busy ladies in the real world. Moms, jobs, …running around like the rest of us. The only catch was that they would have to be okay with having the full flash bulbs and well, being plastered on marketing materials and ads.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text]Plan Model Search: Partnering with another fashion entrepreneur!

 

So… Finding willing ladies might have taken a teeny bit longer but with a co-shoot for a new bamboo tank top line (See our peek-a-boo S.A.S tank & isABelt Stealth shot for the isABeltFABRIC You can see some other product shots there as well!) and a super connected photographer (Thanks Monique!) a great, friendly and photogenic bunch of ladies was found! yey! Thanks ladies![/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”5491″ img_size=”full”][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”5492″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]The FUN Stuff!

 

isABelt no-bulk belts were divided up among the group and their uhm, curves versus pants! Reading instructions (NOT a bra strap!) and listening to the comments was great! The NEW isABeltFABRIC was an absolute hit, if only we had more colors… Is that a challenge? The tiny magnet is cute and SO STRONG. Ready to go!

The photos are quite natural though of course everyone is posed and you’re not seeing the ‘messy’ parts in the final shots! FuN was had by all.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_column_text]

One of our final shots:

The Making of our New Product Ad Campaign – IsABelt Ltd:

Perfectly fitting jeans, ready for any slim fitting shirt, complete with sleek “no-belt-bulk” side profile! SHOP OUR SPECIALS[/vc_column_text][vc_single_image image=”5493″ img_size=”full” alignment=”center”][/vc_column][/vc_row]

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The Perfect Travel Accessories

isABelt magnetic belt buckles

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NEWS! Never take off your belt while travelling again!

isabelt

isABelt has created the perfect belts that double a the perfect travel accessories!

Perfect for both men and women while traveling on a plane or on any mode of transportation in which you may have to go through a metal detector. isABelt is the “must have” fashion accessory, used to keep your pants in place without all the hardware.

isABelt and isABeltWIDE are made from a strong, ecofriendly, TPU or new stretchy fabric. isABelt is your Travel-Ease answer -> NEVER remove your belt again! Even with the NEW Magnetic closure: isABelt has no more hardware than that button on your jeans. You can breeze through metal detectors and never have to take off your belt.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]PERFECT for travelling through transportation terminals! While keeping pants up![/vc_column_text][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”5451″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]isABeltWIDE Magnetic Black
Our great NEW Unisex style in Black TPU, featuring our new low profile, sleek black-tone buckle. The perfect travel accessory belt for both men and women while traveling.
CHECK IT OUT HERE[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”5481″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]Our NEW Fabric in “Classic Navy”
Our NEW Fabric in “Classic Navy” will become a fast favorite! Hold up your pants! Rock the latest styles, belt-bulk FREE!
CHECK IT OUT HERE[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”5483″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]isABeltWIDE Magnetic Clear

Fast top seller, our CLEAR “Invisible Belt”. Also on long flights or train rides when you pop that top button of your pants… The isABelt and isABeltWIDE insure that you won’t lose your bottoms when you stand up.
CHECK IT OUT HERE[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_column_text]CONTACT US:


IsABelt Ltd

980 Broadway, Suite 136 Thornwood,
New York 10594
elise@isabelt.com

Tel: (866) 793-2793 Fax: (908) 301-0425

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IsABelt is Here to Celebrate Our Curves with a Perfect Fit!

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Got curves? Apart from a few, we ALL have! IsABelt is here to celebrate our curves!

With fashion stuck in cookie-cutter “slim” mode, it’s hard to find that “perfect” fit and the isABelt is the answer! In a instant the isABelt gives you a “NIP and TUCK” for your bottoms and perfects the fit! Back gap? Gone with isABelt! Pants stretch out after 1 hour of wear? Fixed with isABelt! Great low cut fashion shows more then you want? Bye bye “plumbers butt” with isABelt![/vc_column_text][vc_row_inner][vc_column_inner width=”1/3″][vc_single_image image=”5467″ img_size=”full” alignment=”center”][vc_column_text]

BEFORE isABelt

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IsABelt NEWS

IsABelt, the company that brought you the 1st (and patented) FLAT BELT with NO BULK just added a NEW custom magnetic clasp! Same amazing “slimming” function, just with a NEW, super classy, super sleek magnetic clasp! Sweet embossed logo too. (image below far right belt: the navy isABeltWIDE FABRIC in “classic navy” is NEW too!)[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”5468″ img_size=”full” alignment=”center”][vc_column_text]

AFTER isABelt

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Why a new clasp? Because we fell in love with it and you will too!

The new magnetic clasp is amazingly STRONG! It will not release until you want it to release. The magnetic clasp is flat and sleek. You will love how easy it is to use. “Click on, Click off”, that easy! Wear it to hold up your bottoms and it is completely undetectable under shirts! NO BULK AT ALL! Even the adjusters are completely flat! Gives you that sleek and “slimming” look![/vc_column_text][/vc_column_inner][/vc_row_inner][vc_column_text]

WE ARE WOMEN HEAR US ROAR!

Fashion trends are ever echoing the runway, with it’s stick-thin models and curve-less bodies. An impossible look that we shouldn’t celebrate. After all, once our knobby knees and lanky teenage years are over, how healthy is a runway body?For most of us, not so much.[/vc_column_text][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”5472″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]The isABelt helps give women BACK their power. Wear those jeans and flaunt those curves without the belt buckle bulk. Back gap or underwear peek-a-boos? Fixed with isABelt! Need a belt that you can keep clipped and pull pants on and off? DONE with NEW isABelt FABRIC! Great low cut fashion shows more then you want? Bye bye “plumbers butt” with isABelt!

NO BELT BULK

Our specialty! Put together your outfits without the dreaded BELT BULK! Sleek “slimming” look! Sometimes we HAVE to wear a BELT…if we don’t either we will “tug and pull” up our pants all day, OR when we bend down YIKES…too much information![/vc_column_text][/vc_column_inner][/vc_row_inner][vc_column_text]

LOSING WEIGHT?

back-gap-isABeltThe isABelt is a instant NIP AND TUCK for your bottoms. Don’t run and spend money on new clothes until you’re ready! The isABelt will gently cinch in the waist of your current wardrobe…showing off your accomplishments…and save you $$$ until you reached your goal.

 

TRAVELING EASE!

wide-clear-turquoise-isABeltGoing thru security can be a pain, and the extra task of removing that belt for the metal detector is just one other annoyance. But isABelt originals are metal free so voila, a travel friendly belt for every trip!

Shop Now[/vc_column_text][/vc_column][/vc_row]

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IsABelt Tips on Invisible Belts & Fashion Fix its – Special Coupon

[vc_row][vc_column][vc_single_image image=”5436″ img_size=”full”][vc_column_text]We have had an eventful year with some great new invisible belt styles and add-ons that increase it’s versatility. Since eCommerce advances come in leaps and bounds too,  we decided it was the perfect time for a redesign. So, at the launch of our new, fashion accessories website and signature Brand webstore, we’ve decided to give a recap tutorial. Including tips and tricks on how to use our original patented isABelt invisible belt, our new magnetic buckles and our fashion fix it items.[/vc_column_text][vc_separator][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Plus, we’ve made a fan coupon, just for you! Use LAUNCH15 upon checkout and save 15% for a limited time* !

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IsABelt Invisible Belt:

before-after-invisible-beltisABelt is a very versatile product and can be used many different ways: it’s a useful tool in weight loss, pregnancy, travel and so much more. So, as fall and winter approach and you start pulling out your jeans and cords, don’t forget your isABelt, invisible belt. Clear, black or new stretch navy, thin or wide and with or without magnetic buckles, our no Bulk Belts lie flat and undetectable under every shirt.

The goal of isABelt is to change the way people perceive belts. Even for people that “don’t wear belts” using the isABelt will be easy and comfortable, the belt being totally undetectable, slenderizing, and concealed while holding up your bottoms![/vc_column_text][vc_separator][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Tips & Tricks for IsABelt Invisible Belts and Fashion Fix Its:

    • Do Not adjust like a bra strap, pull the adjusting strap up, then down through the adjuster and there will be no tangles!
    • Tuck the isABelt strap under your pant’s button to keep even the belt position secure!
    • Our Original IsABelts are PERFECT for travelling metal-free through airports!

Combo-clear-flat-belts-isABelt

    • The isABelt has NO loose strap ends, that means you will look sleek with belt outside that skinny sheath dress.

isABelt-black

    • Wear the new navy isABelt FABRIC belt as a “revealed” fashion accessory, after all it’s a classic color, it’s comfortable, AND you can get some awesome snap-on bling for those buckes! (isABuckles available for New WIDE clear, black and navy fabric)

[/vc_column_text][/vc_column][/vc_row][vc_row gap=”2″][vc_column width=”1/4″ css=”.vc_custom_1471947619363{background-color: #f8f8f8 !important;}”][vc_single_image image=”5444″ img_size=”full” alignment=”center”][vc_column_text]NEW isABelt FABRIC in classic Navy, with new magnetic clasp. Soft, stretchy and FAB![/vc_column_text][/vc_column][vc_column width=”1/4″ css=”.vc_custom_1471948409971{background-color: #f8f8f8 !important;}”][vc_single_image image=”5448″ img_size=”full” alignment=”center”][vc_column_text]NEW isABelt FABRIC with new magnetic clasp and new magnetic buckle bluestone[/vc_column_text][/vc_column][vc_column width=”1/4″ css=”.vc_custom_1471948425107{background-color: #f8f8f8 !important;}”][vc_single_image image=”5450″ img_size=”full”][vc_column_text]NEW isABelt WIDE Black with new magnetic clasp and new magnetic buckle Crystal Bling[/vc_column_text][/vc_column][vc_column width=”1/4″ css=”.vc_custom_1471948442106{background-color: #f8f8f8 !important;}”][vc_single_image image=”5451″ img_size=”full” alignment=”center”][vc_column_text]NEW isABelt WIDE Black with new magnetic clasp and new magnetic buckle. Quick and secure snap![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_separator type=”horizontal-break”][vc_column_text]

    • Try isABelt if you find regular belts and buckles frustrating. (Easy buckles, no loose straps that are thin and comfortable; great for sensory issues!)

isABelt-junior-kids-belt-fruity-easy

    • Use isAStrapdowns to keep pants in boots ALL winter.
    • Use isAStrapdowns on sweaters if you happen to be in colder states and want to play in the snow (minus snow going up your sleeves!)

IsAStrapdowns-pants-solutions

    • Bring isAStrips and StrapSecures in your purse while travelling and you’re ready for most fashion wardrobe “peek-a-boos”.

Fashion-Solutions-tape-isAStrips

We would love to hear how you use your isabelt products, so send us your comments or tweet us @isABelt_com your outfit!

At isABelt, our mission is to continue to provide our patented virtually invisible belt line and other fashion fix it accessory items. No matter age or size, you can be sure isABelt will fix it!

 

*(launch15 coupon ends Sept 30, 2015)[/vc_column_text][/vc_column][/vc_row]

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WE ARE WOMEN HEAR US ROAR!

isABelt ladies

Fashion trends are ever echoing the runway, with it’s stick-thin models and curve-less bodies. An impossible look that we shouldn’t celebrate. After all, once our knobby knees and lanky teenage years are over, how healthy is a runway body? For most of us, not so much.

The isABelt helps give women BACK their power. Wear those jeans and flaunt those curves without the belt buckle bulk. Back gap or underwear peek-a-boos? Fixed with isABelt! Need a belt that you can keep clipped and pull pants on and off? DONE with NEW isABelt FABRIC! Great low cut fashion shows more then you want? Bye bye “plumbers butt” with isABelt!

Posted on

The Perfect Travel Accessories

stealth mode

Perfect for both men and women while traveling on a plane or on any mode of transportation in which you may have to go through a metal detector. isABelt is the “must have” fashion accessory, used to keep your pants in place without all the hardware.

isABelt and isABeltWIDE are made from a strong, ecofriendly, TPU or new stretchy fabric. isABelt is your Travel-Ease answer ->NEVER remove your belt again! Even with the NEW Magnetic closure: isABelt has no more hardware than that button on your jeans. You can breeze through metal detectors and never have to take off your belt.