About Isabelt Original Clear Invisible Belt
Our mission is to continue to provide our patented invisible belt line and other fashion fix it accessories. isABelt Ltd… founded in 2007 was the brainchild of partner and inventor Leslie Wilkins-Gaudio. Leslie came up with the idea of the isABelt while shopping for a pair of new low-rise jeans. As cute as the pants were, they would not stay up and you could see right down the back of her pants if she bent over or sat down. She found that she was wearing a belt even when she didn’t want to or her outfit didn’t call for a belt. Leslie saw that her friends all had the same problems and the isABelt was born.
isABelt is the Original invisible belt, the MUST HAVE Fashion “fix-it” accessory. A thin, strong and flexible clear plastic belt, that virtually disappears when worn, providing you with the assurance that all is secure without even knowing it’s there. isABelt prevents back gap, slippage and of course, belt bulk and belt bulge. The isABelt solves all of these fashion issues and many more. isABelt Ltd has three partners: Elise Wilkins, Leslie Wilkins-Gaudio and Lori Wilkins
HISTORY OF ISABELT
Always a true entrepreneur at heart, Leslie Wilkins–Gaudio, inventor and co-owner of isABeltLTD knew she had something BIG when the idea for her isABelt product hit her. The inspiration for the isABelt product was driven out of personal need for a fashion solution product that just didn’t exist. Leslie was tired of “constantly” having to wear a bulky belt when she didn’t want to. “I really wasn’t much of a “belt” person, and every time I put together a “great” outfit I found if I didn’t put on a “belt” I would be miserable all day since my pants would not stay up, OR if I bent or sat down I would have the dreaded “plumbers butt”.
However, everytime I put a belt on, no matter how thin the belt was, I kept getting a NASTY bulge in the front, and who needs extra bulge”! After a night of shopping and dining with her “fashionista” friends, one of her friends, who was “dressed to the nines”, kept tugging and pulling at her jeans and finally, out of total frustration, shouted “I wish there was a way to keep my pants up without a belt”! This was Leslie’s EUREKA moment and the isABelt was born.
Leslie Wilkins-Gaudio, creator of isABelt…
Leslie Wilkins-Gaudio, graduated cum Laude from Pace University. For a period of 10 years she was part owner, with sister Elise, of Wilkins Associates, Executive Recruitment firm. Leslie took early retirement to become a full time travel hockey, soccer, basketball, and baseball mom to her 3 incredible children- Jordan, Frankie & Raquel. Always a true entrepreneur at heart, Leslie’s creative spirit was the driving force behind the isABelt product. In her “spare” time, Leslie has always tinkered with and created several different and unique product ideas, some of which are still in the pipeline! However, when she encountered her “eureka” moment for her isABelt product she knew this was something big!
“Favorite” Leslie – all isABelts
Vice President – PR and Marketing
Elise graduated IONA college of New Rochelle, NY with a BBA in Finance and did post graduate work at Long Island University. Elise started her career in Corporate Finance before moving into Human Resource, staffing. Elise Wilkins has had an Executive Search Consulting business for more than 15 years and in addition is the Recruiting Manager of a Clinical Research Organization. Elise loves dealing with people and juggling a career and family. Elise received her Black Belt in Karate in December of 2003 after almost 4 years of training. Elise is physically fit and enjoys working out, cooking and being active with her boys. Most important to Elise is not only her immediate family but her sisters Lori and Leslie and Mother Roberta and their close knit extended family of aunts, uncles and cousins.
“Favorite” Elise – IsABeltFABRIC
Vice President of Sales
Lori attended American International University and Mercy College.
Lori began her career in retail buying and worked her way up in a short time from an Assistant Buyer to Sr. Buyer at Lord and Taylor, buying for fifty stores from Manahattan. While at Lord and Taylor, Lori was invited to join the elite Steering Committee at Associated Dry Goods and May Corporation. Lori bought for many different areas of Woman’s and Children’s fashions, before leaving to become a full time stay at home mom. Lori pursued a second career, several years ago, and is currently doing consulting as a Registered Dental Assistant. She received her certifications from UMDMJ where she graduated with honors. Lori received her EMT certification in 2007. She also attained a black belt in Karate in 2004.
Lori has 2 boys and 4 girls, which keep her on her toes. She has a great love of fashion and is always on top of the latest trends and happenings in the market. Like her sisters, Lori considers her family and friends her most important focus in life.
“Favorite” Lori – IsABeltWIDE